The world's leading sports brand PUMA and Maybelline New York, the # 1 international makeup brand, have partnered to launch their first special edition collection: PUMA x Maybelline have merged with a high-performance makeup company to collect fields of cosmetics. , fashion and sport.
The PUMA x Maybelline cooperation was born out of an always active and "always with you" attitude towards the lives of Generation Z and Millennials.
Inspired by the athletic wave that makes sportswear
street-worthy and socially acceptable,
Maybelline has created
the latest street-inspired high-performance makeup collection in collaboration
with PUMA, a leading supplier of women's sportswear. “Today's young customers
appreciate an active lifestyle, whether in a professional setting, for fitness
purposes or in their private life. He's always on the move, doesn't delay, and
needs high-performance products that keep up with his activities and projects,
”explains Trisha Ayyagari, Deputy General Manager of Maybelline New York.
"The PUMA x Maybelline Collection was built for just that."
The PUMA x Maybelline 12-piece collection has been developed
with the latest technology for durability and includes an anti-smudge mask that
lasts all day and ensures a dramatic appearance, a metallic highlighter with a
chrome effect to attract attention and crowd favorite, Super Stay Matte Ink, a
long-wearing lipstick in limited new shades. Maybelline is adding two new duo
bars to the line: a new matte metallic eyeshadow that lasts long and allows
versatile looks for day and night, and a waterproof color and glitter bar for a
fresh, rosy look. . Stylish and portable packaged products in a versatile
format are perfect for both full makeup and a quick touch-up after a workout.
The idea of developing a unique, exciting and versatile
makeup collection in partnership with the world's largest makeup brand was
obvious: PUMA always strives to merge fashion and sport, which is clearly
achieved with this collaboration. "This collection really gets to the
point where the gym meets the podium, and that's exactly what we're working for
and what we want to offer people," says Adam Petrick, PUMA's Global Head
of Brand and Marketing. "We believe that PUMA customers can seamlessly go
back and forth between training and the normal environment and have everything
they need to feel good and look good."
"PUMA and Maybelline are synonymous with modern
high-performance products,"
said Leonardo Chavez, president of the global brand
Maybelline New York. "The collaboration between Maybelline and PUMA makes
the innovative, street-inspired lifestyle that matches the" always on the
go, always on the lookout "lifestyle available to consumer markets around
the world."
In-store and online availability for the PUMA x Maybelline
collection varies by market. For specific information, see the appropriate
country site at
1 BEST-SELLING Maybelline New York Lash Sensational
Routine Set, with Eyelash Serum, Primer, and Mascara
Maybelline New York Lash Sensational Routine Set, with
Eyelash Serum, Primer and Mascara
False eyelashes are a article of the past: Lash Sensational
eyelash serum guarantees naturally longer and fuller lashes.
Lashes are strengthened from root to tip. Plus, the unique
lash serum care formula prolongs the life of your lashes. In other words: fewer
lashes break or fall out
With the Lash Sensational Primer, each lash is optimally
prepared for mascara. Creamy white texture provides even more volume and
optimally prepares lashes for mascara
The innovative lash brush separates the lashes and gives
them a great look. Using the short bristles, each hair is covered and defined
with color. Long bristles visually lengthen lashes
The Lash Sensational mascara guarantees an intense color
result thanks to the extremely black pigments. Every lash, no matter how small,
is wrapped and highlighted in color, for more expression and intense moments.
2 BEST-SELLING
Maybelline New York Beauty Advent Calendar
Maybelline New York Beauty Advent Calendar
Maybelline's Advent Calendar Sweetens Christmas Focus With
24 Different Makeup Products
Beauty gifts evoke the perfect holiday look - every door
reveals a new surprise