Building Cosmetic Brands
Beauty queens have long been celebrated for their poise,
elegance, and grace, but many of them have also leveraged their platform and
passion for beauty to become successful entrepreneurs in the cosmetic industry.
These former pageant contestants have transitioned from the spotlight to the
boardroom, creating their cosmetic brands and leaving a lasting impact on the
beauty world. In this article, we will explore the inspiring journeys of beauty
queens turned entrepreneurs and their contributions to the cosmetics industry.
1. Huda Kattan - Huda Beauty:
Huda Kattan, an Iraqi-American beauty entrepreneur, is a
former pageant queen who competed in the Miss Oklahoma USA pageant. Today, she
is the founder of Huda Beauty, a global cosmetics brand that has taken the
beauty industry by storm. Huda initially gained popularity through her beauty
blog and YouTube channel, where she shared makeup tutorials and beauty tips.
In 2013, Huda launched her line of false eyelashes, which
quickly gained a massive following. This success paved the way for Huda Beauty,
a brand known for its high-quality products, innovative formulas, and inclusive
shade ranges. Huda's commitment to diversity and inclusivity in the beauty
industry has resonated with consumers worldwide, making her a trailblazer in
the field.
2. Kylie Jenner - Kylie Cosmetics:
Kylie Jenner, a member of the Kardashian-Jenner family and a
former Miss Teen USA contestant, transformed her love for cosmetics into a
billion-dollar empire. In 2015, she founded Kylie Cosmetics, starting with her
famous Lip Kits. The brand's initial success was unprecedented, with products
selling out within minutes of release.
Kylie's influence on beauty trends is undeniable. Her line
of cosmetics has expanded to include a wide range of makeup products, from
eyeshadows to lip glosses. Kylie's entrepreneurial journey highlights the power
of social media and celebrity influence in the cosmetics industry.
3. Priyanka Chopra Jonas - Anomaly:
Priyanka Chopra Jonas, a former Miss World, actress, and
philanthropist, ventured into the beauty industry by co-founding Anomaly, a
haircare brand. The brand's mission is to provide clean, sustainable, and
affordable haircare products for all hair types. Priyanka's commitment to
sustainability and inclusivity in beauty aligns with her values as a global
ambassador for UNICEF and an advocate for positive change.
Anomaly's products are free from harmful ingredients, and
the brand aims to reduce its environmental footprint through eco-friendly
packaging. Priyanka's venture into beauty entrepreneurship reflects her
dedication to making a positive impact in the industry.
4. Miranda Kerr - KORA Organics:
Miranda Kerr, a former Victoria's Secret Angel and beauty
queen, founded KORA Organics, an organic skincare brand. Inspired by her
passion for wellness and organic living, Miranda created KORA Organics to offer
skincare products that are not only effective but also free from harmful
chemicals.
The brand focuses on nourishing the skin with natural and
certified organic ingredients. Miranda's dedication to clean beauty has
resonated with consumers seeking skincare solutions that prioritize both beauty
and health.
5. Bobbi Brown - Bobbi Brown Cosmetics:
Bobbi Brown, a makeup artist and former pageant contestant,
is renowned for her contribution to the beauty industry. She founded Bobbi
Brown Cosmetics in 1991 with the philosophy that makeup should enhance a
woman's natural beauty rather than mask it. Bobbi's brand became synonymous
with understated elegance and inclusivity.
Under Bobbi's leadership, the brand gained recognition for
its wide range of foundation shades, catering to diverse skin tones. Bobbi
Brown Cosmetics played a pivotal role in promoting diversity and inclusivity in
the beauty world long before it became a mainstream industry trend.
6. Tiwa Savage - 234 by Tiwa Savage:
Tiwa Savage, a Nigerian singer, songwriter, and former beauty
queen, launched her beauty brand, 234 by Tiwa Savage, in 2021. The brand's name
reflects her Nigerian heritage, with "234" being the country's
dialing code. Tiwa's cosmetics line initially debuted with a range of
fragrances.
Tiwa's venture into beauty entrepreneurship aligns with her
passion for self-expression and empowerment. As an influential figure in
African entertainment, she aims to inspire and uplift her audience through her
cosmetics brand.
7. Olivia Culpo - Culpos x INC.redible:
Olivia Culpo, a former Miss Universe and actress, partnered
with the beauty brand INC.redible to create a line of lip products called
Culpos x INC.redible. Olivia's collaboration with INC.redible reflects her
interest in beauty and fashion.
The lip products in the collection feature innovative
formulations and vibrant shades, reflecting Olivia's style and personality. Her
venture into the beauty industry demonstrates how pageant queens can leverage
their influence to create unique beauty products.
Conclusion:
Beauty queens turned entrepreneurs have made significant
contributions to the cosmetics industry. Their journeys from pageantry to
business success reflect their passion for beauty, commitment to diversity and
inclusivity, and entrepreneurial spirit. These entrepreneurs have not only
created successful brands but have also used their platforms to advocate for
positive change in the beauty world. Their stories inspire others to pursue
their passions and make a lasting impact in the world of cosmetics.